Use Houzz to Advertise Your Home Design Services Online

Ready to market your home design services using Houzz? Houzz is a visual directory of home design professionals. The site is image driven. If you’re considering creating a Houzz page, or if you already have one but think it could be better, here are some quick things you can do to draw more attention to your profile.

How to Use Houzz to Market Your Business

Upload Pictures in the Right Size

Houzz provides each profile with a large banner image and a smaller square image. It also allows users to upload images in albums and place them in a project tab as an online portfolio. Use images wherever possible and refresh them periodically. Additionally:

• Houzz suggests using pictures with a resolution no smaller than 1,000 pixels.
• Always ensure you have copyright to the images you are uploading.
• Fill in the style and website URL for all pictures you upload to the project area.

Use Keywords

Keywords will help users of the site locate your content. When you’re uploading photos to a project, there’s a space for keywords. Add not only keywords you want to place for but also descriptions of the project.

For example: #coastalretreat #beachhouse #nautical.

Use Tags

On your photos you have the options of tagging things to provide more detail. These tags work much the way a Facebook tag does but are used for inanimate objects. For example, you can tag appliances in a kitchen and give specifics about them. It’s another way to get the attention of users and provide them with helpful information.

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Fill Out the Overview

Houzz gives you a few paragraphs to tell the world who you are. As moving your images may be, don’t overlook this opportunity to reach out to your audience.

While you’re there, make sure your phone number is correct, and don’t forget to add your website and social media profiles.

Encourage the Writing of Reviews

Reviews appear not only in the Review Tab but also in stars on your profile. For this reason, encourage your clients to write a review for you. There are a lot of home and design professionals on this site. Reviews/stars are a way for you to stand out and, because of their prominent display, many prospective clients will factor them into their decision-making process when narrowing down the selection.

If you don’t feel right about asking for a review encourage your clientele and potential clients to follow you. That way they can see your latest projects and you’ll be more connected to the Houzz audience.

Answer Questions

Every profile has a Questions Tab where users can ask you questions about your business or images. Answer them promptly. It’s not only a way to build a relationship but since others can see when the question was asked and when you reply, it’s also an indication of how responsive you are.

Houzz and the Houzz app are another form of technology you can use to reach your audience. At Bay National Title Company we are advocates of technology that helps make the closing process more efficient. We run a paperless office and our ResWare™ system keeps everyone connected. If you’d like to work with a trusted title company with the most efficient processes and a commitment to customer service, contact Bay National Title Company today.

***Disclaimer: ReswareTM is not affiliated with Bay National Title Company. Resware is a trademarked product of Adeptive.