Boo! 5 Haunted House Selling Tips to Die For

Tricky witches and spooky ghosties abound this time of year. Need some tips for selling a haunted house? We’ve got you covered. Don’t let your fears (and your homebuyers’ fears) of black cats and malevolent spirits put a damper on your bottom line. With these tips, you can sleep well knowing you have conquered what’s lurking in the shadows — and turned that unsellable haunted house into a (hopefully) cozy, nightmare-free home.

Ways To Sell A Haunted House

1. Scoot Out Those Rumors With Open Houses & Broker Parties

Rumors spread like wildfire and haunted houses are no exception. Have a house you need to sell that has a bad reputation? From the ghosts of murder victims to the creepy, solitary neighbor that died alone in the basement, you can take action to “lighten up the mood” and turn shadows into sunshine.

Have several open houses and maybe even a broker party and serve wholesome treats like apple pie (letting the fragrance drift throughout the house and underneath the floorboards…) and ice cream, clean the dusty curtains, and open ‘em wide. Offense is your friend when selling a haunted house.

2. Don’t Be Scared of Legal Requirements

Laws across the U.S. are different from state to state. Do you really have to tell the potential buyer the house’s dirty secrets? What does that have to do with the fabulous granite countertops or the perfect outdoor deck for summer family reunions? You may be liable, you may not…Withholding a story isn’t really a lie, is it?

Be confident in your pitch and emphasize the bright lighting over the deep, dark past. You’re much more likely to be able to hand over the keys — and run (quickly) out of the front door.



3. Heal that Haunted House for Good

Sage, anyone? Another excellent tip is to get rid of the boogeyman for good. People believe in Ghostbusters just about as much as ghosts, right? Seek out your local psychic/healer/spiritual advisor and give them a call. Have them come in and clear out those angry spirits. You can even live stream it on Facebook or YouTube for additional impact. Seeing is believing!

4. Sell the Spooky Story

An opposite tactic for selling a haunted house is to use those rumors as a selling point. Yep. You know how popular those ghost hunting television shows are, right? The horror movie business brings in a lot of bucks too. If the above techniques don’t work, do a switcheroo and dare your potential homebuyers to be brave. Hot spots, cold spots, whispers in the night…It’s all an adventure where the homeowner will never be bored. Plus, they would be the hit of the neighborhood on Halloween!

5. Throw the Gauntlet Down and Drop the Price

If all else fails, the price can always be dropped. Sure, it’s not optimal, but if you hold onto an unsold property long enough, something else may happen that could permanently seal the fate of it forever. A few thousand, ten thousand — keep going until the price is right. A bargain is a bargain regardless of the echoing screams and levitating furniture. Just put on your straight jacket before you open your wallet.

Selling a haunted house can be done with some creativity, bravery, and gumption. Now, grab a handful of candy corn, jump on your broom, and get to work. The sun is setting on some spooktacular real estate deals.